I don’t remember the last time I exchanged my emails for the thrill of adding more emails to my overflowing email inbox. That’s why asking your visitors to subscribe to your monthly newsletter is really not a good idea.
Give your clients something more valuable than a monthly newsletter service in exchange for their emails to build your email lists. And that is, swapping your boring newsletter with a blog newsletter.
Is There Any Difference Between Newsletter And Blog-Newsletter?
Both blogs and newsletters allow you to communicate effectively with your potential clients and leads differently. But with a blog newsletter, you can educate your customers, prospects on various topics relevant to your niche, and keep your website dynamic. And top of that, blog newsletters will also help you increase your website rank on the search engines.
Blog Newsletter Templates
A blog newsletter is an email that notifies your readers that you have just published a new post on your website. The purpose of this email is to entice people to click through. That’s why your blog newsletter needs to be engaging, relevant to your audience and packed with lots of value.
Despite its referral to “news”, a blog newsletter doesn’t need to notify your visitors about what’s happening in your business. It could be a post about a case study, some advice relevant to your visitors, or maybe a look behind the scenes of your company.
Let’s take a look at some of the best blog newsletter examples:
This type of blog newsletter makes the readers super curious about why their payments are failing and nudge them to click through.
What Should You Include In Your Blog Newsletter?
The main of sending newsletters to your potential clients is to drive traffic to your blog or website or social channel. That’s why you need more ideas to build a close relationship with your readers.
Let’s take a look at some of the steal-worthy ideas to get your subscribers to look forward to your emails and reading your posts.
1. Personal Note To Your Subscribers
One of the best ways to build a close relationship with your subscribers is by letting them get to know you as a person not as a blogger or service provider. Write personal notes to your readers like what you have been up to lately or your recent hobbies.
2. Feature A Book, Author, Or Another Blogger
One of the best ways to drive traffic to your website or blog is by featuring a book or blog in your newsletter that is similar to your work. Just add a photo and write a few sentences about why you want to recommend the book or the blog and send out your newsletter.
3. Offer Giveaway For Your Subscribers
Most people cannot resist a freebie. It doesn’t have to be anything huge, maybe a gift card to your favorite ebook website or Amazon gift cards. This way you will gain a lot of subscribers who only subscribed for the prize.
4. Start A Discussion
Starting a discussion with your readers is a great way to build a closer relationship with them. It gives them a chance to give you a personal response. This way you can get honest feedback on your blog or products.
5. Feature Your Readers Recommendations
To make your subscribers feel loved, feature their book or blog recommendations in your newsletter. It’s a great way to show your readers that you value their opinions and gain their trust.
Looking For Alternatives To Your Newsletter?
Instead of asking people to sign up for a newsletter, there are some alternatives to a newsletter for a lead magnet. And sometimes these alternatives are more profitable for certain types of promotion. Let’s take a look:
1. Single-topic email
Whenever we try to pack all our products’ advantages, offers into one letter, we often make it babbled. But in single-topic emails, we keep the subject line to be single so we can catch the users’ interest.
2. Social Media
If you want to convey your message to as many recipients as you want then social networks are much more effective than sending a newsletter.
3. Podcasts
Podcasts are another effective alternatives to newsletters. They provide a thematic diversity and DIY approach. Podcasts help to expand your audience with any big investment. You can choose topics that deal with your company’s development and growth while keeping the content entertaining and educational.
4. Video Channel
For any B2C business, having a video channel is a must. At least 80% of users publish their content in video format. More than 1.5 billion users visit YouTube every month with an average of 40 minutes a visit. This platform is very fruitful to convert your visitors into buyers. You can provide your potential buyers with more valid information about your service and showcase your product more illustratively through your video channel.
5. Targeted Offers
Another alternative to the newsletter is targeted offers. As you focus on individuals with specific features, it’s easy to convert your audience into loyal customers. Even though it’s a narrow segment, it still helps to drive conversion rate.
Even though a newsletter is a well-crafted tool to drive the conversion rate, it’s still better to know your customers’ demand and preferences through other profitable alternatives.
Why Should You Use MailChimp?
MailChimp is an all-in-one marketing tool that helps you to manage and communicate with your customers and other interested parties. Recently, MailChimp has gained immense popularity. Mainly due to its easy-to-use and customizable interface.
Another reason to set up MailChimp for your website is that the basic plan is free to use and the analytics are very detailed. With MailChimp you can create announcement emails, send emails to the targeted audience, or re-engage with your subscribers.
With so many ways to engage and communicate with your clients, small to medium-sized business owners are now looking for more effective and all-in-one marketing tools in reaching out to their clients. As MailChimp is one of the most optimized solutions out there, now more and more people are setting up MailChimp to communicate with their customers.
Final Thought
Once you made the decision to move from newsletter to blog, make sure to be consistent in your communications with your readers. Your blog newsletter will not only make a huge impact on our email list but your irresistible blog newsletter with consistently help your readers to solve their problems and meet their goals.
