What are abandoned cart emails?

Abandonment cart emails are emails sent automatically to customers whenever they come to your store and add an item to their cart but don’t buy the item. These emails are triggered whenever the shoppers abandon the full checkout process.

To win back the sale, you send either one cart recovery email or a series of cart recovery emails.  That’s why for eCommerce marketers, abandonment cart emails are so important. With a great eCommerce marketing automation strategy in hand, you can just set it up and recover those sales back on autopilot.

Abandoned cart email strategy

So to win back those customers, you have to first understand what’s causing the shoppers to abandon those carts and how to fix that problem. Now let’s look at some best strategies to ensure success.

1. Make Sure The Timing Is Right

You have to strike while the iron is hot. Don’t wait too long to send your first cart recovery email. Otherwise, you will lose that urge that triggered the shoppers to add the items to their cart in the first place.

2. Grab The Attention With High-converting Subject Lines

A high-converting subject line is an essential part of winning back the sale. A sleek subject line can help you to increase the open and click rates.

Offering discounts or “free shipping” offers for your shoppers can really work in your favour.

3. Always Include The Abandoned Product

Make sure to include the product image, colour, pattern, size, etc within the email. This is a great way to remind them of what they are missing out on. So just adding the name of the product isn’t enough. Including the image is a must.

4. Use persuasive text

A convincing and customer-centric content helps to push your customers towards conversions.

5. Customer Support

Sometimes shoppers don’t complete the checkout because they have questions about the products. So provide them enough customer information or answer their questions by a person to win back those sales.

6. Use Of Discount Code

If there’s a limited-time offer on the table, it easily intrigues the shoppers towards a sale.

7. Easy-to-see CTA Button

An attractive CTA can really push the customers to complete the checkout process. The purpose of cart abandonment emails is pretty simple: finish buying the product.

So let them know what they have abandoned with a big image and then put a bold, easy-to-see CTA right below the product.

Abandoned Cart Emails For Shopify

To increase the sales of your online stores, you must reduce the rates of abandoned carts by your shoppers. And Shopify offers some basic features to help you recover those abandoned carts.

Whether you want to send a personalized email to a particular customer or just want to send a series of cart recovery emails, Shopify offers you all.

Let’s take a look at these examples of abandoned cart emails for Shopify:

1. 1 Hour Later Reminder

Sometimes just a gentle nudge helps to get customers to return to your website and complete the purchase process.

2. 24 Hours Later Reminder

If the first abandoned cart email doesn’t get your shoppers to return to complete the order, an offer of a limited-time coupon will give them the extra motivation they need.

3. Product-focused Approach

A product-based email entices your shoppers to buy the products. And also make sure to include a prominent link to your customer care.

4. Personalised Emails

In any email, personalization is the key. To win back those sales, include product recommendations based on their previous purchase or add the bestselling products for the first-timers.

Abandoned Cart Emails For WooCommerce

If you are running an eCommerce store with WordPress, then you might want to check these best examples of abandoned cart emails to reduce the abandoned cart rates and get more sales.

Example 1

Example 2

Example 3

Example 4

Abandoned Cart Emails For Amazon

Even though 75% of shoppers abandoned their cart, at least 70% of those shoppers plan to come back. And if you are not sending them abandoned cart emails to win them back, you are leaving serious money on the table.

Let’s look at these best-abandoned cart email examples, you will be able to use to recover revenue from shoppers with items left in their cart.

Example 1

Example 2

Example 3

Example 4

Final Thought

With the high abandoned cart rates, abandoned cart emails really should be on the top of your priority list to get back those sales. Just nail the best practices we have discussed in this article and give your overall revenue a significant boost.