So let’s start from the beginning

SEO is an acronym for Search Engine Optimization.

In a nutshell, this is the skill of being able to optimise your online content, as well as website structure and functionality so that search engines (like Google) can find it easily and then show it as a top result for your chosen keywords or search terms in the unpaid and organic section of their search results page. As we all know the higher your website features, the more likely people are to see it. This is SEO, and this why it matters.

Why is SEO Important?

93% of all website traffic comes from search engines like Google and Bing.

You need SEO to feature on those search engines and get your share of the SEO pie.

Nearly 80% of users ignore paid ads in search results. Also 75% of people never scroll past the first page of search engines. So in other words, organic search results, the kind engineered by using different SEO strategies works.

On-site vs. off-site SEO

Without getting too technical, the SEO processes you perform can be further broken down into two groups.

The first one is On-site SEO, which basically means the SEO work done on your website, the second one is Off-site SEO and this relates to anything that’s not on your website.

So let’s dig a little deeper…

As I’ve said on-site SEO means everything you do on your website, from content optimisation through to technical aspects like:

  • Keyword Research
  • Producing quality content with the best keywords for each page
  • Appropriate metadata (which includes things like page titles and


  • Searchable web page headings for internal pages and key landing pages
  • The URL structure
  • Image optimisation (size and alt text)
  • Website speed

Off-page SEO covers all the processes and activities you do to improve your website’s search engine authority, relevance and trustability. This can include things like:

  • Getting good quality backlinks to your site from other websites
  • A great content strategy, this would include:
    • Blogging and guest blogging
    • Article submissions
    • Press releases
    • Email campaigns
  • A social media strategy

So that should provide you an understanding of the key components to an SEO campaign. If you’re still finding yourself stuck and you’d like to find out more about our SEO services or discuss your marketing needs further. Feel free to make an appointment. We help businesses with this all the time. How did you find this post? Yep it was SEO, and it works!