In order to build your brand, marketing is a must. It helps to bring in more clients, make more sales, and build brand awareness. But as working with clients takes centre stage, marketing tasks often get pushed back. And that’s why you need to plan your marketing content ahead of time.
What Is A Social Media Planner?
Social media planner is a planner that is designed to help you think through the key questions and your brand’s social media activities. For example – Who are you targeting? Why are you posting this? What to talk about? And how will you share this information?
Content Planner And Why Do You Need It?
A content planner helps you to create topics to address your theme, choose your specific content type, address your marketing goals, and your audiences’ preferences. And then you can put it all into your editorial calendar.
A well-designed and organised content plan helps your marketing team to exceed its marketing and growth-related goals.
Social Media Content Ideas
It is absolutely challenging to create fresh content when you have to post something everyday on multiple social media platforms. But that’s what attracts the user’s attention the most.
But we have created a cheatsheet of solid content ideas for every major social media platform so you can be ahead of the curve.
1. Videos
Sharing video content on your channels will increase your reach and engagement. And the options are vast:
- Stories( Facebook, Instagram)
- Youtube
- IGTV
- Snapchat
- Tik Tok
- Live video (Linkedin, Facebook, Instagram)
- In-feed (Facebook, Instagram, Twitter, LinkedIn, Pinterest)
2. Articles, blog posts
Articles and blog posts are a great way to share your expertise relating to your brand or updates on your company’s work and development.
3. Contests & giveaways
Gain new followers by hosting a contest or giveaway on your social media channel. Boost engagement by asking them to like or share a post or comment on a post as a condition for entry. It’s a great way to promote new products or services.
4. GIFs
GIFs are a popular way of communication on social media platforms. It can be used to take part in cultural conversations, trending topics, and pop culture.
5. Animations
Animation meets the appeal for both GIFs and videos. It’s a great choice when you don’t have money to produce high-quality video featuring real actors.
6. Product photos
Find a new and creative way to share photos of your products online.
7. Instagram Stories
Everyday almost 500 million stories are being posted. So don’t miss out on this popular feature to reach a wider audience.
#8. Previews and Teasers
Give your followers some idea or info about your upcoming software or event or products. This helps to build anticipation among viewers so many people will like to tune into live videos of the official launch.
9. Interesting Quotes
Posting quotes are great to emphasise parts of your articles or blog posts.
10. Behind The Scene Looks
Followers are always interested in what you do. So share a little information about them too.
11. Guest Takeover Posts
You can have an influencer, industry figure or employee to do a guest takeover of social media accounts.
12. MEMEs
MEMEs help your social media account to be more relevant and fun.
13. A Peek Inside Products
Unboxing videos are a popular trend now. You can find these videos all over Youtube.
14. Client/Customer Photos and Feedback
Share screenshots of your customers or clients feedback and their photos on your social media platforms using your product or service. This is a great way to thank your customers for supporting your business.
15. Polls and Surveys
You can ask your followers opinions via polls and surveys on Facebook, Instagram stories. This helps them to feel included and encouraged.
Why Do You A Content Plan Template?
For every stage of planning and creating content, a content plan template helps you save tons of time and effort so you can publish posts easily and measure your results quickly. Let’s take a look at some of the social media content templates below –
1. Strategy Template
2. Audit Template
3. Content Calendar Template
4. Editorial Content Calendar Template
5. Analytics Report Template
6. Report Template
7. Image Sizes Template
8. Bios Template
9. Bulk Upload Template
Why Do You Need A Social Media Content Creator For Your Business?
The person who is responsible for providing information on social networks is called a content creator. They post on social media on company’s updates, new products or services, product reviews, and respond to users & followers. Creating content for social media is a very creative and dynamic job.
Importance of content creators are –
- Content creators know their audience and can create posts according to their interests.
- They become the voice of a brand, so they need to have high knowledge about trends, latest developments in social platforms. So they can use those new technologies and tools to increase conversion rates.
- A content creator uses the digital world to achieve your business goals. That includes connecting you with the audience and making them loyal customers eventually.
- To make your marketing strategy useful, a content creator’s job is to track statistics, results, and collect data on the basis of customers’ engagement.
Social Media Content Calendar Template:
1. HubSpot’s Content Calendar
2. Google Drive Content Calendar
3. Loomy Content Calendar
4. Trello Content Calendar
5. SproutSocial Content Calendar
6. Evernote Content Calendar
7. Hootsuite Content Calendar
8. Agorapulse Content Calendar
9. StoryChief Content Calendar
Final Thought:
The best part of planning your content ahead of time is not just about saving a lot of time. It also ensures consistency and accountability of your social media presence. So you need to plan your social media content beforehand so you can increase your website traffic and eventually turn your followers into valuable clients.
