The Silk Initiative

Website Design

The Silk Initiative is a global brand consultancy based in Asia, providing strategic insight, innovation, and design services to Fortune 500 clients across over 35 countries. The website was a complete overhaul from a slow legacy build to a fully optimized WordPress platform using Elementor. With over 60+ pages, the site includes custom post types for case studies, blog posts, services, and team members. A Figma-first design approach ensured pixel-perfect layouts, enhanced with a fullscreen mega menu, category filtering for insights and work, and CPT-driven team and careers pages. The site maintains its strong SEO foundation using RankMath and includes dynamic interactivity with custom JavaScript.

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Migrated from an outdated website while maintaining URL structure, content hierarchy, and all existing SEO equity.

Required dynamic filtering systems for blog articles, case studies, and service content across multiple global regions.

Needed fully custom templates for team bios, career listings, and project case studies using CPTs and ACF.

Created an immersive mega menu experience with intuitive navigation and responsive behavior for desktop and mobile users.

Used a redirection and SEO mapping strategy with RankMath to seamlessly preserve link equity and search rankings post-migration.

Implemented custom post types + AJAX filtering to handle complex content structures across blog, work, and service categories.

 

Designed modular layouts using Elementor + ACF for reusable team, careers, and case study sections with backend control.

Developed a custom JavaScript mega menu experience that blends branding with usability across devices.

WordPress + Elementor used for flexible page creation and global layout consistency across all service, insight, and team pages.

Figma for UX wireframing, high-fidelity mockups, and component-based design system built for scale.

 

Custom JavaScript, AJAX, and responsive CSS for enhanced mega menu, filters, and scroll-based interactivity.

Google Analytics, RankMath, and MySQL enabled robust performance tracking, search visibility, and content management.