Spotlight on Skin

Website Design

Spotlight on Skin is a dermatologist-written, evidence-based skincare knowledge hub, helping users make informed skincare decisions. Built with WordPress and Elementor, the site features a custom glossary system for ingredients, skin conditions, and treatments, with powerful alphabetical and keyword search functionality. Designed in Figma and optimized for responsiveness, the website organizes over 100+ pages and posts for easy access. Custom JavaScript powers dynamic filtering, while RankMath SEO and Google Analytics ensure high search visibility and performance tracking. The site aims to be the go-to educational platform for skincare clarity and consumer empowerment.

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Needed to organize a large volume of ingredient, treatment, and condition content with intuitive user navigation.

Required a searchable A–Z glossary system and keyword-based search that works seamlessly across all devices.

Demanded fast load times and a clean UI despite the data-heavy structure and constant content expansion.

Needed to position itself as a trustworthy, expert-driven source while remaining friendly and accessible to everyday users.

Created custom post types for ingredients, treatments, and conditions with ACF-powered templates for scalable content presentation.

Built a live AJAX-powered search and alphabetical index for fast, user-friendly browsing of over 100+ glossary entries.

 

Optimized database and design using custom JavaScript and modular layout techniques to maintain speed and readability.

Used Figma to align UI/UX with brand tone—minimal, clinical, but warm—supported by RankMath SEO for expert content discoverability.

WordPress + Elementor used for structured content management and flexible design layouts across glossary, blog, and static pages.

Figma enabled precise planning of glossary UI, filtering flows, and mobile-first designs.

 

Custom JavaScript powered the A–Z navigation, instant search, and conditional content filters.

Integrated Google Analytics, RankMath, and MySQL for SEO performance, user behavior tracking, and smooth data handling.