MDM Dance

Website Design

MDM Dancewear is a performance-first dance apparel brand built by former professional dancers. Their new website was a complete redesign and migration from an older platform to WordPress + WooCommerce, preserving all existing SEO and URL structures. Designed in Figma and developed with Elementor, the site supports hundreds of products with variable sizing, custom templates, and intelligent stock management. A size guide calculator, ACF-driven product layouts, and a tailored checkout experience offer a frictionless journey for dancers and studios. Custom JavaScript, RankMath SEO, and Google Analytics ensure both interactivity and performance tracking.

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Migrating from the previous platform while keeping all old URLs and SEO data intact to avoid ranking drops.

Managing a large product catalog with complex variations, studio-specific products, and size-based custom fields.

Designing unique product page templates dynamically based on product category, using ACF and conditional logic.

Required a guided, dancer-friendly checkout experience with coupon logic, studio partner pricing, and sizing tools.

Used precise redirection rules, matched URL slugs, and carried over metadata using RankMath for a smooth, SEO-preserving migration.

Implemented WooCommerce with advanced variation handling and dynamic inventory control per size and category.

Created category-specific custom product templates using ACF, giving each type of dancewear its own tailored layout.

Integrated a custom size guide calculator, coupon system, and streamlined checkout with brand-aligned UI for high conversions.

Built on WordPress + Elementor for flexible page layouts, dynamic content, and seamless design control.

WooCommerce powers the eCommerce system, with layered product variation support and custom checkout logic.

 

ACF (Advanced Custom Fields) enables tailored product content layouts, spec sheets, and studio-only configurations.

Features include Google Analytics, RankMath, custom JavaScript/CSS, responsive design, and MySQL-based data management.