Employment Toolkits

Website Design

Employment Toolkits is an HR platform offering downloadable, fully editable HR and WHS templates tailored for small to medium Australian businesses. Designed first in Figma, the site was built on WordPress with Elementor for easy updates and responsiveness. WooCommerce powers digital product sales, allowing customers to instantly access toolkits post-purchase. Custom JavaScript enhances functionality, while RankMath and Google Analytics ensure SEO visibility and performance tracking. The platform supports business owners with legally compliant, easy-to-use documents that save time and avoid costly HR mistakes.

Client

Country

Industry

Year

Needed to simplify complex HR legal documents into easy-to-understand toolkits for business owners with no HR background.

Required seamless WooCommerce integration for instant downloads and multiple toolkit bundles while ensuring compliance and licensing.

 

Needed to clearly present dozens of toolkit types without overwhelming or confusing the user during their shopping journey.

Required strong SEO setup to compete in the HR resource space and drive organic traffic through blog content and guides.

Translated legal-heavy content into plain language and structured each toolkit for instant use with simple branding instructions.

Customized WooCommerce digital product delivery for one-click access and clean license-based purchasing with automated emails.

Designed a guided eCommerce flow with icons, featured toolkits, and filters to streamline user selection and decision-making.

Implemented RankMath and blog structure, paired with newsletter opt-ins and a free ebook to boost organic traffic and conversions.

Built with WordPress + Elementor for a flexible and responsive layout that allows rapid updates and landing page creation.

Figma was used to design all pages and components before development, ensuring clarity, branding, and mobile responsiveness.

 

WooCommerce handles digital sales, instantly delivering toolkits in editable Word format with licensing support.

Google Analytics, RankMath, and custom JavaScript support performance monitoring, SEO, interactive UX, and form enhancements.