drK & Co
Discover | Build | Enhance – Unlocking Organisational Knowledge & Learning
Challenges
Needed to visually represent a unique concept (KLCE©) that’s unfamiliar to most, while keeping it simple and understandable.
User journey required thoughtful guidance—from curiosity to booking a consult—without overwhelming first-time visitors.
Content was abstract and high-level; it had to be structured for easy Browse and conversion without losing depth.
The brand voice is both academic and approachable, so the design had to reflect sophistication with warmth and clarity.
Solutions
Designed intuitive sections around “discover, build, enhance” to simplify the KLCE© model for general and professional audiences.
Built a guided navigation system that prioritizes “Book a Connect Consult” as a central call-to-action across all key pages.
Designed intuitive sections around “discover, build, enhance” to simplify the KLCE© model for general and professional audiences.
Built a guided navigation system that prioritizes “Book a Connect Consult” as a central call-to-action across all key pages.

Technologies
WordPress with Divi was used to manage dynamic content and ensure design flexibility with easy backend editing for the client.
Figma helped structure content hierarchies and UI layouts before development, ensuring clarity and brand alignment from the start.
Custom JavaScript was added for interactive touchpoints like consult booking, form enhancements, and subtle animations.
Google Analytics and RankMath were implemented to measure performance, improve SEO, and optimize content visibility over time.