Australian Trout Foundation

Website Design

The Australian Trout Foundation (ATF) is a not-for-profit organization dedicated to protecting, rebuilding, and promoting Australia’s trout fishing heritage. The website, built with WordPress and the Divi theme, was first designed in Figma for a clean, user-friendly experience. It features WooCommerce-based subscriptions for donations and memberships, integrates Google Analytics for tracking, and uses custom JavaScript and React for interactive elements like a fishing spot map. The site highlights ATF’s conservation efforts, events, habitat projects, and blog updates. It serves as a hub for anglers, volunteers, and supporters, encouraging community involvement and environmental stewardship through easy navigation, educational content, and direct calls-to-action like “Join Us,” “Donate,” and “Go Fishing.”

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The previous website was large and slow, requiring a complete redesign for better performance and faster loading times. Maintaining all old URL structures during the rebuild was essential to preserve existing SEO rankings and search visibility.

Implemented WooCommerce Memberships with multiple donation tiers to streamline fundraising and support ongoing conservation efforts.

Designed the website with older users in mind, ensuring simple navigation, larger text, and clear call-to-actions for ease of use.

Redesigned the site using Divi with optimized assets and cleaner code to ensure faster load times and improved performance overall.

Carefully mapped and retained existing URL structures to avoid SEO disruption and ensure seamless redirection from search engines and backlinks.

Integrated WooCommerce Subscriptions with tiered plans, allowing flexible donation options and automated membership management for recurring contributions.

Followed accessibility best practices with clear fonts, intuitive layout, and simplified menus tailored for easy navigation by senior users.

Built with WordPress using the Divi theme for flexibility, responsiveness, and easy content updates through a visual drag-and-drop interface.

Designed first in Figma to ensure a user-centric, accessible layout aligned with brand goals before development began.

Integrated WooCommerce with subscription functionality to securely manage donations, recurring payments, and membership tiers without external third-party tools.

Added custom JavaScript and React components to enhance interactivity, including dynamic maps, event filters, and seamless user experience elements.