Content Marketing
Before people buy your products and service, they need to buy your story.
Words are powerful forces of human expression and the main conveyors of meaning for search engines.
They can influence peoples’ decisions and make the difference between content that thrives on Page 1 and content that collects dust on Page 3.
Great content sells your expertise, your brand, your trustworthiness and your values to leads.
From blog posts to white papers, website copy and everything in between… We’d love to show you the value that professional copywriting can bring to your content marketing.
Landing page copy lives front and centre on your site — so you have every reason to make sure it’s in the best possible shape. Every visitor who comes to your home page, about page, product and services pages will interact with the copy, so it has to be clean, concise and optimised to rank for high-value keywords. No pressure.
Most B2B and B2C content marketers agree: Blog articles are the most effective type of web content for building brand awareness.
If the goal of blog posts is to spur engagement with readers, white papers are the perfect content form to deepen that engagement. In fact, more than 50% of all content marketers leverage white papers for lead generation, using them particularly for inbound marketing.
With an always growing online audience, attracting your ideal customer’s attention is not getting any easier. While it’s important to showcase the uniqueness of your product in a way that identifies a need and presents a solution, it’s also important to be targeting the key words your audience is earching for on Search Engines. Tricky!
For both service and product based businesses the case study is a cornerstone of any content marketing strategy. At its essence, a case study is word-of-mouth, the most powerful form of marketing: 88% of marketers say case studies are their most effective marketing asset.
Email marketing yields $44 for every $1 spent, on average, making it a return on investment dream. However, this ROI isn’t served up on a platter. You must have a strong, comprehensive email marketing strategy that uses blog posts, conversion landing pages and gated content designed to build your email list and drive ROI.
In nearly any marketing strategy, the need arises for custom content that doesn’t clearly fall in the purview of traditional article writing services. But if it’s content, and it needs writing, our writers can and will do it.
