Web Design Brief | We Are Web Design

Business Snapsot

Business Snapshot

What’s the name of your company?

What does your company do? What are the products and services you offer?

Who are the decision makers for this project?

What budget have you allocated for this project? Be honest and we will tell you what we can and can't do.

What Are We Doing

It's helpful to set SMART goals as it keeps all of us on the same page and moving in the same direction. IE: Goals that are specific, measurable, achievable, relevant and time-bound. With this in mind, what are the top 5 business needs of your new website? EG: 20% increase in sales in 6 months, 30% increase in membership this year, reduce admin costs by 15% in 3 months.

Goal #1

Goal #2

Goal #3

Goal #4

Goal #5

Is there anything about your current site that serves the business well and if so, why?

Who Are We Doing This For

Tell us about your ideal customer. Who are they? How old are they? What gender are they? Where do they hang out online? What are their interests?

What are the top 5 reasons your ideal customer will visit your website? EG: research product information, get contact details, ask questions about services, pricing

Design Concept

Do you have a logo you plan to use or will one need to be created?

Do you have a branding kit or style guide? If no, do you have specific colours or fonts that you’d like used?

How do you want people to feel when they interact with your brand? Safe and secure, edgy and excited, exclusive and cool, like they belong?

Do your competitors have websites? If so, list them here so we can make sure yours is better 🙂

Tell us about your competitors. Who else is competing for the attention of your ideal customer and what are they doing that you think is working?

Are the any other websites in particular that you like the design of? Why?

How many pages will the finished website contain (an estimate only is fine)?

Do you have the written content for the website or will written content creation be a part of the scope of work? If you require written content creation, how many pages of written content will need to be developed?

Do you require any special functionality, for example: eCommerce, online chat, pop-ups, newsletter sign-ups, special web forms, blogging etc? If yes, please outline your requirements as much as possible. If you're unsure we can talk about it when we catch up.

What Does the Success Look Like

If we were to be celebrating a successful website strategy in 12 months time, what would that have to look like? How many website visitors? How many leads? How many sales? Be as descriptive as you possibly can.

Anything else you want to get off your chest?

First Name

Last Name

Phone Number

Any special note or request

From kickoff to launch: a streamlined path to success

Our process

At We Are Web Design, we fuse the precision of analytics with design to craft digital experiences that engage and convert. By mining real-time data for hidden growth levers, engineering lean, and lightning-fast code, we deliver projects that spark engagement, and amplify ROI.

Understand

We dig deep into your brand DNA, audience research, competitor insights, and stakeholder interviews to build a data-backed strategy from day one.

Plan

We map a clear roadmap with milestones, deliverables, and KPIs, aligning timelines and resources so everyone knows exactly what’s coming next.

Execute

Our cross-functional team jumps into agile sprints. Designing, developing, and deploying high-impact projects with built-in QA for rock-solid quality.

Evaluate

We monitor performance in real time, run A/B tests, and analyse results to optimise every component. Amplifying wins and course-correcting faster than the market changes.

Ready to take your business to the next level?

Impressive performance

Custom design

Laser focused on your ROI

Start the Conversation

Grow Your Business

We create high-performing websites that engage customers and drive real growth.