Helen Hoang

Website Design

Helen Hoang’s official author website showcases her bestselling romance novels with a clean, elegant, and mobile-first experience. Built using WordPress and the Divi theme, each book page has a unique layout to reflect the story’s tone and characters. Designed in Figma, the site balances readability with personality, making it easy for fans to explore Helen’s work, learn about her, and buy books. Custom JavaScript adds interactive elements, while RankMath SEO and Google Analytics ensure strong search visibility and user engagement.

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Needed individual, story-driven design for each book page without sacrificing consistency or performance.

Required a navigation system that works seamlessly on mobile and desktop, especially for international fans.

Author brand needed to feel both professional and personal—connecting with readers without feeling overly commercial.

Site had to be SEO-friendly to drive organic discovery for new and returning readers across the globe.

Used Divi’s visual builder and custom styling to create distinct yet unified layouts for each novel.

Designed a mobile-optimized, minimalist menu that keeps users focused on books and essential actions like “Buy” and “Learn More.”

 

Combined soft visuals, authentic voice, and reader-centric content to humanize the brand and boost fan connection.

Implemented schema markup, optimized URLs, and RankMath to enhance visibility on Google and improve discoverability.

Built on WordPress + Divi for custom layouts, visual storytelling, and fast performance across all devices.

Figma was used to design every page and layout variation for books, bio, and contact with pixel precision.

 

 

Integrated custom JavaScript for UI enhancements and scroll-based effects to add subtle interactivity.

SEO powered by RankMath, performance tracked via Google Analytics, and dynamic content managed through MySQL.