Graphic Design Brief

When we start any new project, we begin with research focused on getting to know our clients, their audiences, challenges and problem-solving needs. If you don’t know all of the answers, no problem. This is just intended to get a baseline, we can figure the rest out later.

If you find it easier to “talk” through these questions, rather than composing your responses in writing, we are more than willing to take notes over the phone, on video chat or in-person to help you get through this step in the process!

Graphic Design Brief

Your Full Name*
Email*
Phone Number*
Please select your preferred method of contact.*
- Phone
- Video Chat
- Face-to-Face
Tell us in a few words about your organisation and/or its service or product.*
What is your anticipated budget?*
Are there any target dates we need to know of throughout the project? Are any materials to be released on a certain schedule (ie: newsletters, brochure, promotions, product launches etc)?*
What is the main goal of your design project? Getting a phone call, having a form submitted, capturing an email, selling a product or products? At least one clear goal is important for us to know, so we can design the site with that result in mind. If you have more than one, please also note those as well.*
What does your organisation hope to accomplish with this graphic design project Increased visibility?*
How will you define the success of this project?*
What do you love/hate about your current materials? What is/isn't working and why?
Who is your target audience or demographic? Are they already knowledgeable about your organisation?
What motivates them to use your product/services?
How does your audience currently perceive your organisation? How, if at all, do you want to change that perception?
If interactive services are required, how tech-savvy are your users?
Who are your peers and competitors? How do they market themselves?*
What are the key benefits/advantages you offer as opposed to your competitors?
Do consumers perceive any negatives or barriers to working with your organisation?
What three attributes do you want the audience to think of when they think about your organisation?
What are your brand’s strengths?
What are your brand’s weaknesses?
What design materials do you think you need to accomplish your goals? (eg: Website, Sustainability Report, Brochures, Posters, Advertisements, Logo/Branding, Sales Materials, Annual Report, Other)*
Are there any design constraints or considerations we should be aware of? (Existing branding standards, typography, size issues, etc)*
Are you creating your own content, or do you need help with messaging and copywriting?
- Yes
- No
Do you have photography/illustrations to use or will we be responsible for either buying stock images or arranging for original photography/illustration?**
- Yes
- No
Who are your internal decision-makers? Who will be approving the designs and concepts?*
Is there anything else you want us to know that wasn't covered above?
Name
This field is for validation purposes and should be left unchanged.

Graphic Design Brief

Graphic Design Brief

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