CONTENT BRIEF Web Content Needs Analysis Please complete and return this form to us. Your responses will help us define the initial direction of your website content development, and will help give us a clear understanding of your vision. Client input is the foundation upon which successful brand identities are built. This questionnaire will help you articulate and identify the overall goals for the content of your project. A few helpful tips… If you find it easier to “talk” through these questions, rather than composing your responses in writing, we are more than willing to take notes over the phone or in person to help you get through this step in the process! We recommend that each key decision maker in your organization collaborate on the responses. Highlight any questions that may require further clarification or explanation. Add any additional notes or comments to the end of the questionnaire. Please share any existing material you have that will help us get a feel for your business, products, and services (i.e. company tagline, brochures, current advertising material, etc.). Your Full Name*Email*Phone Number*Skype IDPlease select your preferred method of contact.*PhoneSkypeLocationNumber of years in businessAre you on LinkedIn, do you have a bio? If yes, please provide details below.Do you have a company Mission Statement / Values? If yes, please provide details below.Give us a quick summary of what you do.List your products and services.Name some competitors and briefly explain why your business, product or solution is different.If we have a question about how your product or service works, who may we contact at your company for clarification?Who is your ideal customer?Tell us more about your ideal customer. What are his or her biggest successes and challenges? What does the customer do in his or her spare time?Why does your ideal customer conduct business with you, buy your product or use your solution?How do each of your products and services relate to your ideal customers?Share at least three websites that you think your readers visit. The more, the merrier!ABOUT YOUR CONTENT On most websites, there are several “standard” pages for which content needs to be developed. In the areas below, you do NOT have to provide complete sets of content, which means that complete sentences and well-organized thoughts are NOT required. Feel free to randomly list your thoughts and ideas in bullet point format, and from that we will develop the more thorough and polished content for your website.“Products & Services” Page“Home” Page“About” Page“Products & Services” Page“Contact” PageWhat type of English should we use?*Australian EnglishBritish EnglishAmerican EnglishDo we have to optimise the content for SEO purposes? If yes, what is/are your main (secondary) keyword/s? Any specific SEO requirements?What's the preferred tone/writing style?*Informal/casualBusiness-likeRelaxed and informativeDo you want it written in...*A first-person point of view?A second-person point of view?A third-person point of view?May we have the URL of the website where the content will be published?How many words would you like your content to contain?*Additional Comments...If you have any materials that you'd like to share with us, please upload them here.Accepted file types: doc, docx, pdf, jpg, png.I have read the privacy policy and agree to all terms on this website.* Yes I agree. PhoneThis field is for validation purposes and should be left unchanged.
