by Justine | Aug 1, 2019 | Digital Marketing, Entrepreneurs, Marketing, Web Design
1. Make a List of Your Website Needs & Website Goals Before you begin searching for web design agencies, you need to have an idea of what you want your website to do and the features it MUST have to help you achieve your goals. After all, your website is a...
by Justine | Jul 25, 2019 | Digital Marketing, Digital Marketing Trends, Marketing, SEO, Web Design
If you have ever Googled the phrase “SEO is dead,” you probably stumbled upon multiple sites vehemently arguing one side or the other. The naysayers insist that the practice is dead, or at least ineffective, while advocates continue to swear by it. So what’s the truth...
by Justine | Mar 16, 2019 | Branding, Entrepreneurs, Graphic Design, Marketing, Personal Branding, Social Media
One of the impacts of social media is that there’s a lot more interaction and chances to stray off brand. Social listening helps us see how the brand is being represented by our audience and strike a balance between brand consistency and the conversational...
by Justine | Mar 15, 2019 | Digital Marketing Trends, Facebook, Marketing
Digital marketing is complex and has many moving parts – SEO, social media, marketing automation, PPC, and more. New technologies, techniques, and ever-changing Google and Facebook algorithms keep many digital marketing teams on their toes, including ours. A large...
by Justine | Sep 5, 2018 | Authors, Marketing, Security, SEO, Web Design
Starting May 25, 2018, the General Data Protection Regulation (GDPR) will be effective, requiring any company or organisation with access to personal data related to EU citizens to provide a higher level of protection. How will my business be affected? GDPR applies...
by Justine | May 29, 2018 | Authors, DIY, Marketing, Web Design
When it comes to establishing your author website, one of the more confusing topics is self-hosting: what it means, why it’s advantageous, and when you should do it. What Is Self-Hosting? Sometimes it’s easiest to describe what self-hosting is not. If your website has...